--- title: B2B Cold Email Agency | Outbound Lead Generation | Tebs description: "B2B cold email agency: verified decision-maker lists, dedicated domains warmed up gradually, personalized sequences and positive replies sent to your sales team." --- [Skip to content](https://tebs.co/services/cold-email#main-content) [![Tebs logo](https://tebs.co/hubfs/Tebs%20Website/Logos/tebs%20blue%20med%201.svg)](https://tebs.co?hsLang=en) - [Services](https://tebs.co/services?hsLang=en) - [SEO](https://tebs.co/services/seo?hsLang=en) - [GEO – AI search](https://tebs.co/services/geo?hsLang=en) - [CRO & measurement](https://tebs.co/services/cro?hsLang=en) - [Product content](https://tebs.co/services/product-content?hsLang=en) - [Advertising](https://tebs.co/services/advertising?hsLang=en) - [Email marketing](https://tebs.co/services/email-marketing?hsLang=en) - [Social media posting](https://tebs.co/services/social-media?hsLang=en) - [B2B cold email](https://tebs.co/services/cold-email) - [How we work](https://tebs.co/how-we-work?hsLang=en) - [Pricing](https://tebs.co/pricing?hsLang=en) - [About us](https://tebs.co/about-us?hsLang=en) [Contact us](https://tebs.co/contact?hsLang=en) [Home](https://tebs.co?hsLang=en)›[Services](https://tebs.co/services?hsLang=en)›B2B cold email B2B lead generation # B2B cold email agency We find the companies that fit your profile and the people who decide, write sequences personalized company by company, and send them from dedicated infrastructure. Positive replies go to your sales team; with the qualification and meetings option we qualify them and turn them into booked meetings. [Let’s talk](https://tebs.co/contact?hsLang=en)[How it works](https://tebs.co/services/cold-email#percorso) A personalized cold email and the reply that becomes a meetingMBMark Bianchi · Rossi Componentsto: head of purchasingSeals for your new product lineI saw you’ve launched a line of agricultural pumps…opening written for this companyRe: Seals for your new product lineYes, let’s talk Thursday at 10.✓Positive reply ## When it works Cold email isn’t for everyone. It works when these conditions are in place. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/contact-in-target.svg) ### A definable ideal client Industry, size, region and the decision maker’s role fit in one line. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/consulenza.svg) ### Sales that start with a conversation Clients are won through a call or a meeting, not a shopping cart. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/euro.svg) ### A client worth the cycle A client’s value justifies weeks between first contact and decision. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/supporto.svg) ### Someone to follow up A salesperson or owner ready to follow up on positive replies. ## How a campaign runs Five stages, always in the same order. Sending starts only once the first four are ready. The path of a cold email campaign1Ideal clientIndustry, size, regionand the roles thatdecide.2ListsCompanies selected,decision makers found,emails verified.3InfrastructureDedicated domains andinboxes, warmed upgradually.4SequencesPersonalized opening,follow-ups, A/B variants.5RepliesAn outcome for everyreply, positive ones toyour team.Your sales team gets the positive replies. On the Enterprise plan, already qualified and with a context brief.The path of a cold email campaign1Ideal clientIndustry, size, region and the rolesthat decide.2ListsCompanies selected, decision makersfound, emails verified.3InfrastructureDedicated domains and inboxes, warmed upgradually.4SequencesPersonalized opening, follow-ups, A/Bvariants.5RepliesAn outcome for every reply, positiveones to your team.Your sales team gets the positive replies.On the Enterprise plan, already qualifiedand with a context brief. ## Lists: the right companies, the right people The list decides half the result. We select companies by industry, size and region, identify the roles that make decisions, and verify every address before sending: a bounced email hurts the reputation of all the others. - Companies selected against the ideal client profile - Decision makers found by role, not generic inboxes - Emails verified before every send - Current clients, competitors and past unsubscribes excluded ## Dedicated sending infrastructure Campaigns never run from the company’s main domain. We use dedicated domains and inboxes, warmed up gradually: a few sends a day per inbox at first, more once deliverability signals hold. SPF, DKIM and DMARC authentication is checked before launch, with DMARC tightened step by step. We audit DNS and blacklists and track sender reputation throughout the campaign. Gradual inbox warm-up and DMARC tightened step by stepDaily sends per inbox5wk 110wk 215wk 320wk 430wk 530wk 6DMARCp=none→quarantine→rejectIndicative values: the pace follows deliverability signals.Gradual inbox warm-up and DMARC tightened step by stepDAILY SENDS PER INBOX5wk 110wk 215wk 320wk 430wk 530wk 6DMARCp=none →quarantine →rejectIndicative values: the pace followsdeliverability signals. ## Sequences written company by company The opening changes for every company: a concrete reason to write to them specifically. The rest of the sequence follows a proven structure, with A/B variants on subject line and opening. A four-step cold email sequence✉Day 1OpeningA concrete reason to write tothat company, then the problemyou solve. Short.✉Day 4Follow-upTwo lines in the same thread: asimple question that’s easy toanswer.✉Day 9New angleA case, a data point or aresource useful for their role.✉Day 16CloseA polite message that closesthe loop and leaves the dooropen.Anyone who replies or asks not to be contacted leaves the sequence immediately. Days are indicative, tuned by industry.A four-step cold email sequence✉OpeningDay 1A concrete reason to write to thatcompany, then the problem you solve.Short.✉Follow-upDay 4Two lines in the same thread: a simplequestion that’s easy to answer.✉New angleDay 9A case, a data point or a resourceuseful for their role.✉CloseDay 16A polite message that closes the loopand leaves the door open.Anyone who replies or asks not to becontacted leaves the sequence immediately.Days are indicative, tuned by industry. ## Replies: an outcome for each one We read every reply and give it an outcome. Positive replies go to your sales team. With the qualification and meetings option we qualify them with the questions agreed with you, log them in your CRM and book the meeting with a context brief. What happens to every replyInterestedGoes to your sales team. On the Enterprise plan:qualification and a booked meeting.to your teamNot nowWe note when to follow up and pick it up on that date.follow-upWrong personWe ask who handles the topic and write to that person.new contactNot interested or unsubscribeRemoved at once and for good from every campaign.suppression listEvery reply gets an outcome, logged with the reason.What happens to every replyInterestedGoes to your sales team. On theEnterprise plan: qualification and abooked meeting.to your teamNot nowWe note when to follow up and pick it upon that date.follow-upWrong personWe ask who handles the topic and writeto that person.new contactNot interested or unsubscribeRemoved at once and for good from everycampaign.suppression listEvery reply gets an outcome, logged withthe reason. ## Around the campaign What it takes for a reply to become a useful conversation. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/copywriting.svg) ### Landing pages and lead magnets As an optional add-on we design and write the page people land on when they click, with a clear call to talk. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/elenco%20di%20lettura.svg) ### Information materials One-pagers, decks and case studies consistent with the campaign message. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/contact-in-target.svg) ### LinkedIn As an optional add-on, LinkedIn outreach alongside email, on the same companies and with the same message. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/consulenza.svg) ### Call preparation With the qualification and meetings option, a context brief and common questions for whoever takes the meeting. ## Privacy and reputation A badly run campaign burns the company’s name. These rules always apply. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/checkmark-green.svg) ### Business contacts only We write to people in their business role, about topics relevant to their work. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/checkmark-green.svg) ### Notice and opt-out Every message says who is writing and why, and lets people ask not to be contacted again. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/checkmark-green.svg) ### Excluded for good Anyone who asks not to be contacted goes on a suppression list that applies to every campaign. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/checkmark-green.svg) ### Sustainable volumes Few sends per inbox per day: a slower campaign beats a blacklisted domain. ## What we measure Every month, a report with the campaign’s numbers, read and not estimated, and what to change next month. - Emails delivered and bounces - Replies and positive replies - Meetings booked and held, with the qualification and meetings option - Cost per lead - Domain health: reputation and blacklists How we work ## Our process, month by month One point of contact, a monthly call and a report with the campaign’s numbers. [Contact us](https://tebs.co/contact?hsLang=en) 1. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/analysi.svg)Step 1 ### Profile and message Ideal client, roles to reach and message angle. 2. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/flusso%20di%20lavoro.svg)Step 2 ### Lists and infrastructure Verified lists; dedicated domains and inboxes warming up while the sequences are written. 3. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/campaign-1.svg)Step 3 ### Sends and replies Sequences sent in batches, an outcome for every reply, positive replies to your team. 4. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/chart-linear.svg)Step 4 ### Report and adjustments The month’s numbers, winning variants and what to change in lists and messages. Option · Operational support and customer success ## Inbound leads: from form to meeting Part of the operational support and customer success option (from 2,000€ a month). Every lead follows the same path and ends in one of three outcomes, always logged in the CRM with the reason. From inbound lead to booked meetingWebsite formsCampaignsCold emailPhone and trade shows1First contactPhone and email, promptly:a lead called back dayslater goes cold.2QualificationQuestions agreed with yoursales team.QualifiedMeeting booked plus a contextbriefNot ready yetNewsletter and follow-up on theagreed dateNot a fitArchived in the CRM with thereasonFrom inbound lead to booked meetingWhere leads come fromWebsite formsCampaignsCold emailPhone and trade shows1First contactPhone and email, promptly: a lead calledback days later goes cold.2QualificationQuestions agreed with your sales team.QualifiedMeeting booked plus a context briefNot ready yetNewsletter and follow-up on the agreeddateNot a fitArchived in the CRM with the reason Qualification questions and outcomes are defined at the start with your sales team. Option · Operational support and customer success ## Needs gathering Part of the operational support and customer success option (from 2,000€ a month). When a client asks for a project, we gather their needs with a fixed template and pass them on to your team already organized. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/checkmark-green.svg) ### Goal What needs to change for the client, and how they’ll notice. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/checkmark-green.svg) ### Scope What’s in the request and what isn’t, in plain words. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/checkmark-green.svg) ### Constraints Timing, tools already in use, people involved. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/checkmark-green.svg) ### Materials Files, examples and references provided by the client, collected in one place. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/checkmark-green.svg) ### Contacts Who answers questions on the client’s side, and when. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/checkmark-green.svg) ### Open questions The list of what your team still needs to clarify, already sorted. ## Cold email FAQs The questions we hear before we start. Is cold email legal? We only write to business contacts, about topics relevant to their role, with a notice and an opt-out in every message. For an assessment of your specific case, please check with your legal advisor. Why not send from our company domain? Because a reputation problem on a campaign would end up hitting your everyday email too: orders, suppliers, support. Dedicated domains protect the main one. How long until the first replies? Domain warm-up takes a few weeks before reaching full volume. Meanwhile lists and sequences are prepared, so sending starts as soon as the infrastructure is ready. How many companies do you contact? It depends on the market: with a narrow profile, a few hundred a month; with a broad market, many more. Volume always follows inbox capacity, not the other way round. How is this different from email marketing? Email marketing writes to people who already know you and gave consent. Cold email reaches new business contacts. They’re different channels, with different domains and rules. How much does it cost? It depends on how many companies you want to reach each month: 1,000€ for 500 companies, 1,800€ for 1,000, 3,000€ for 2,000, 5,000€ for 5,000. Optional add-ons are LinkedIn (500€), a landing page (400€), qualification and booked meetings (600€) and operational support and customer success (from 2,000€); the initial setup is quoted separately. You can calculate your quote on our [Pricing](https://tebs.co/pricing?hsLang=en) page. ## Related services ### [![](https://tebs.co/hubfs/Tebs%20Website/Icons/search.svg) SEO Pages that get found by people searching for your services. Learn more →](https://tebs.co/services/seo?hsLang=en) ### [![](https://tebs.co/hubfs/Tebs%20Website/Icons/innovation-pencil.svg) GEO – AI search visibility Clear, specific pages that get cited when people ask AI for a supplier. Learn more →](https://tebs.co/services/geo?hsLang=en) ### [![](https://tebs.co/hubfs/Tebs%20Website/Icons/envelope.svg) Email marketing Newsletters to contacts with consent, staying present until they’re ready. Learn more →](https://tebs.co/services/email-marketing?hsLang=en) ## Does your ideal client fit in one line? In a first call we define profile, roles and message, and tell you whether cold email is right for you. [Let’s talk](https://tebs.co/contact?hsLang=en) [![Tebs logo footer](https://tebs.co/hubfs/Tebs%20Website/Logos/tebs%20white%202-1.svg)](https://tebs.co?hsLang=en) Target. Engage. Build. 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