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How we run your eCommerce: Google, Meta, SEO, Email & CRO

Our method, step by step: solid data foundations, scalable campaigns, pages that convert. (B2C & B2B)

llustrazione che rappresenta il processo di generazione di notorietà e acquisizione di nuovi clienti per il business.
Analisi Strategica

Strategic Analysis

Before launching the campaign, we thoroughly analyze your business to ensure effective targeting:

search
Company Identification

We understand your industry, your offering, and the unique value you bring to the market.

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Buyer Persona Analysis

We define the profile of your ideal customers, identifying their needs, challenges, and buying behaviors.

Mappatura
Buyer Journey Mapping

We study the journey that leads a prospect to become a customer, identifying the key touchpoints to maximize the campaign’s impact.

Catalog & Feed

Every month, we identify thousands of companies that are a good fit for your products or services. Each selected company is verified and includes:

email-verification-1

Feeds

Clean and map feeds (titles, descriptions, GTIN, variants, availability).

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Ads Profile

Feed rules & supplements for Shopping/PMAX and Catalog Ads.

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Priority

Prioritize categories/products and margins

Campaign Setup

In this phase, we manage the entire technical process, from compliance to copywriting, to ensure effective and compliant campaigns.

Compliance and Security
  • Systems, storage, and processes approved by our Compliance Officer
  • Compliance with privacy and marketing regulations (GDPR, PECR & CAN-SPAM)
  • Contract management and international compliance
Targeting, Identification, and Prospect Quality
  • Account setup for Google Ads and Meta Ads
  • Campaign setup, planning, and execution
  • Continuous optimization of strategy and tactics
Channel configuration
  • Google Ads: Shopping / PMAX, Search (brand/non-brand), DSA, remarketing.
  • Meta Ads: prospecting, dynamic retargeting, catalog sales.
  • eCommerce SEO: category & product SEO, technical fixes, internal linking, schema.
  • Email Marketing: B2C flows (welcome, post-purchase, winback, abandon) + cold email for B2B where relevant.
Specialized Technical Support
  • Domain, DNS setup, and ESP management (when needed)
  • Domain warm-up to avoid spam (for recent domains)
  • Technical troubleshooting and optimization of delivery rates

AI Workflow Creation

The workflow is a key element for the success of the campaign. Each company follows a specific workflow.

Below is an example of a structured workflow:

creazione workflow depiction

Campaign Launch

About one month after the work begins, the campaign is ready to be launched.
In the first month, it will start with a 50% rollout.
For illustrative purposes, below is an example of the results that can be achieved:

sales pipeline
Monitoraggio e miglioramento image

Monitoring and Improvement

In the final phase of Monitoring and Optimization, we analyze the campaign's performance and make improvements, both in real-time and for subsequent campaigns.

international response
Key KPIs

ROAS, CR, AOV, CAC, LTV, MER, bounce/abandon rates.

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Reports

Short weekly summary reports + monthly report with test roadmap and priorities

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Dashboard

Shared dashboard and an operational checklist