How we work
One month at a time: a call to approve priorities, a plan with activities ranked by gain and effort, a report with numbers read, not estimated. A single point of contact and a direct line for everything in between.
Onboarding: access, audit and baseline numbers
Before proposing anything we collect access to your marketing and analytics tools, run an initial audit and record baseline KPIs. Without a written starting point, no result can be read.
The first monthly plan comes out of the audit: a few priorities, the ones with the most gain for the least effort.
- Access: GA4, Search Console, Merchant Center, Tag Manager, Google Ads, Meta, eBay Seller Hub, email platform
- Initial audit of the channels we work on
- Baseline KPIs: traffic, conversion rate, average order value, acquisition cost, margin by category
- A single operational contact on your side
The monthly cycle
The same sequence every month, so you always know what was done, what’s in progress and why.
How priorities are chosen
Every possible task is scored on two axes: how much it can return and how much it costs to do. The ones that return the most for the least effort go to the top of the plan; the rest waits for next month.
Margin comes first. A campaign, discount or coupon the margin can’t carry doesn’t make the plan, even if it would grow revenue.
What you get
The same tools across every service, from SEO to email marketing.
Monthly call
On Google Meet: the month’s numbers, what worked, next month’s priorities.
Monthly plan
The month’s activities, ranked by gain and effort, approved by you.
Monthly report
By email: work done, numbers read from the tools, what changed.
PDF deliverables
Audits, analyses and proposals as PDFs on Tebs letterhead, ready to share internally.
WhatsApp and phone
For questions during the month, without waiting for the call.
One point of contact
One person who knows your store and answers for all the work.
Rules for every service
Margin first
Targets, budgets and incentives are calculated on margin, not revenue.
Numbers read, not estimated
If a number can’t be read we say so; platform reports are compared with real orders.
Rules written in advance
When a target or rule changes is decided beforehand, not on the mood of the day.
Every change proposed and approved
Significant changes are proposed with a reason and go ahead after your OK.
Test on a sample
A new rule is tested on part of the catalog before rolling it out everywhere.
No ranking promises
We don’t promise rankings or percentages: every month we show what was done and what changed.
Terms
For ecommerce, the Organic (SEO and GEO) and Store Manager (all-inclusive) packages have a fixed fee. Only the Performance package has a reduced fee from 1,000€ a month plus a performance bonus on GMV above an annual threshold, usually the GMV of the 12 months before we start; below the threshold, only the fee applies.
Options, packages and prices are on our Pricing page.
- Fixed monthly fee for Organic and Store Manager
- Performance package only: reduced fee from 1,000€ a month and bonus on GMV above the threshold
- 12-month term, renewing automatically
- Ad budgets and platforms paid directly to the providers
Frequently asked questions
On timing, access and terms.
How long is the engagement?
12 months, renewing automatically. The first month is for onboarding and the audit.
What access do you need to start?
Access to the tools we work on: usually GA4, Search Console, Merchant Center, Tag Manager, Google Ads, Meta, eBay Seller Hub and your email platform. We collect it in the first month.
How often do we talk?
A monthly call on Google Meet, a monthly report by email and, during the month, WhatsApp and phone for questions.
Who approves what gets done each month?
We propose priorities in the monthly plan, ranked by gain and effort; you approve them on the call and they start after your OK.
Do you guarantee results?
No: nobody can guarantee rankings or growth percentages. We commit to the method, and every month we show what was done and what changed in the numbers.
Does the performance bonus apply to every package?
No, only to the Performance package. Organic and Store Manager have a fixed fee, with no bonus. In the Performance package an annual GMV threshold is set, usually the previous 12 months’ GMV, and the bonus applies only to the part above it; below the threshold, only the fee applies. Details on our Pricing page.
Let’s start with an audit
A first call to understand your channels, margins and goals, and suggest where to start.