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Ecommerce and B2B marketing

Ecommerce marketing agency

Tebs is an ecommerce marketing agency that works on one number: the online revenue that’s left after costs. For online stores we run all of your marketing, from Google search to repeat purchase; for B2B companies we bring interested contacts to your sales team.

Ecommerce marketing

Target, Engage, Build, Succeed: the method in our name

Tebs is an acronym for how our agency works. Target: pick products, audience and channels starting from margin. Engage: get found with SEO, GEO and Google, Meta and eBay ads. Build: build conversion with CRO and product content. Succeed: bring customers back with email marketing, and measure growth on real orders.

Outsourced marketing

A digital marketing agency, or an outsourced ecommerce manager?

Many online stores have one vendor per channel, each with its own report and its own goal. Tebs works as an outsourced ecommerce manager: we look after all of your marketing and each month propose the work that returns the most, on whichever channel, for you to approve.

One provider for all your online marketing, with a plan and a report every month.

Performance marketing

Performance marketing that starts from margin

The first thing we ask is what margin you make on the product. A 300% ROAS looks good until your gross margin is 30%: below that, every dollar spent loses a little. That’s why a performance marketing agency should start from break-even, not revenue.

Before pushing a product we look at the 4 Ps: whether it’s appealing, whether the price is competitive, where to promote it and with what message. If the margin doesn’t hold up, we say so before spending.

  • Break-even ROAS = 1 ÷ gross margin
  • Discounts and coupons set against the category margin
  • Platform reports checked against real orders
B2B marketing

B2B marketing: lead generation and follow-up

For companies that sell to businesses, marketing has a different goal: getting conversations to the sales team. With cold email we find the companies that fit your profile and the people who decide; with SEO, GEO and email marketing you get found by people looking for a supplier and stay present until the contact is ready.

  • Verified decision-maker lists and dedicated sending domains
  • Positive replies sent to your sales team
  • SEO, GEO and B2B newsletters for people searching for a supplier

Why choose Tebs as your ecommerce marketing agency

Margin before revenue

Targets, budgets, discounts and coupons start from margin.

Numbers read, not estimated

If a number can’t be read, we say so instead of estimating it.

One point of contact, not one channel

Each month we work where the gain is highest, on any channel.

Aligned incentives

With the Performance package we earn more only if revenue grows.

See pricing →

An ecommerce marketing agency based in Milan, Italy

Alberto Fontana

Alberto Fontana

CEO of Tebs

Twenty years in ecommerce and digital marketing, with companies founded and run in Italy, the UK, Spain, the United States and Malta. He proposes each client’s strategy and monthly plan, which the client approves; calls run on Google Meet, support goes through WhatsApp and phone.

About us →

Frequently asked questions

About the agency, costs and working together.

What does an ecommerce marketing agency do?

It brings customers to your store and gets them to buy: visibility on Google and in AI answers, paid campaigns, product content, site conversion and email marketing. Tebs runs them all together, with targets calculated on margin.

How much does an ecommerce marketing agency cost?

It depends on what you hand over. It starts at 800€ a month with the Organic package (SEO and GEO). The Store Manager package, all-inclusive, is a fixed fee; the Performance package has a reduced fee from 1,000€ a month plus a performance bonus on growth. Details on our Pricing page.

Agency or in-house ecommerce manager?

An in-house ecommerce manager knows the business but rarely covers SEO, paid ads, CRO and email equally well. Tebs works as an outsourced ecommerce manager: one provider for all your online marketing.

Do you work with B2B companies too?

Yes: cold email to reach new contacts, SEO and GEO to get found by people looking for a supplier, and email marketing to stay present.

Do you guarantee results?

No: nobody can guarantee rankings or growth percentages. We commit to the method, and every month we show what was done and what changed in the numbers.

How long is the engagement?

12 months, renewing automatically. The first month is for onboarding and the audit.

Looking for an agency that starts from your numbers?

A first call to understand your channels, margins and goals, and suggest where to start.