--- title: "How We Work: Monthly Plan, Reports & Terms | Tebs" description: "How Tebs works: onboarding with an audit and baseline KPIs, a monthly call and plan, email reports, one point of contact, a fixed fee or a fee plus performance bonus, 12 months." --- [Skip to content](https://tebs.co/how-we-work#main-content) [![Tebs logo](https://tebs.co/hubfs/Tebs%20Website/Logos/tebs%20blue%20med%201.svg)](https://tebs.co?hsLang=en) - [Services](https://tebs.co/services?hsLang=en) - [SEO](https://tebs.co/services/seo?hsLang=en) - [GEO – AI search](https://tebs.co/services/geo?hsLang=en) - [CRO & measurement](https://tebs.co/services/cro?hsLang=en) - [Product content](https://tebs.co/services/product-content?hsLang=en) - [Advertising](https://tebs.co/services/advertising?hsLang=en) - [Email marketing](https://tebs.co/services/email-marketing?hsLang=en) - [Social media posting](https://tebs.co/services/social-media?hsLang=en) - [B2B cold email](https://tebs.co/services/cold-email?hsLang=en) - [How we work](https://tebs.co/how-we-work) - [Pricing](https://tebs.co/pricing?hsLang=en) - [About us](https://tebs.co/about-us?hsLang=en) [Contact us](https://tebs.co/contact?hsLang=en) [Home](https://tebs.co?hsLang=en)›How we work Method # How we work One month at a time: a call to approve priorities, a plan with activities ranked by gain and effort, a report with numbers read, not estimated. A single point of contact and a direct line for everything in between. [Let’s talk](https://tebs.co/contact?hsLang=en)[Terms](https://tebs.co/how-we-work#condizioni) The monthly plan: priorities ranked by gain and effortOctober planPriorities approved in the monthly callgaineffort1Copy for 6 categories2Performance Max target3Cart flow4Category filters✓September report sent•Monthly call: Thursday The first month ## Onboarding: access, audit and baseline numbers Before proposing anything we collect access to your marketing and analytics tools, run an initial audit and record baseline KPIs. Without a written starting point, no result can be read. The first monthly plan comes out of the audit: a few priorities, the ones with the most gain for the least effort. - Access: GA4, Search Console, Merchant Center, Tag Manager, Google Ads, Meta, eBay Seller Hub, email platform - Initial audit of the channels we work on - Baseline KPIs: traffic, conversion rate, average order value, acquisition cost, margin by category - A single operational contact on your side ## The monthly cycle The same sequence every month, so you always know what was done, what’s in progress and why. The monthly cycle1Monthly callOn Google Meet: the month’snumbers and priorities.2Monthly planThe month’s activities, rankedby gain and effort.3WorkAnalysis, copy, campaigns andchecks, with changes proposedand approved.4Monthly reportBy email, as a PDF: what wasdone and what changed in thenumbers.Single point of contactWhatsApp and phone during the monthThe monthly cycle1Monthly callOn Google Meet: the month’s numbers andpriorities.2Monthly planThe month’s activities, ranked by gainand effort.3WorkAnalysis, copy, campaigns and checks,with changes proposed and approved.4Monthly reportBy email, as a PDF: what was done andwhat changed in the numbers.Single point of contact: WhatsApp andphone during the month ## How priorities are chosen Every possible task is scored on two axes: how much it can return and how much it costs to do. The ones that return the most for the least effort go to the top of the plan; the rest waits for next month. Margin comes first. A campaign, discount or coupon the margin can’t carry doesn’t make the plan, even if it would grow revenue. The 4 Ps plus margin: when a campaign makes sensePProductIs it appealing topeople searching forit?PPriceIs it competitiveagainst other sellers?PPlaceWhere do we advertiseit: Google, Meta,eBay?PPromotionWith what message andwhat offer?+MMarginWhat’s left on eachsale? It’s the firstquestion.The 4 Ps plus margin: when a campaign makes sensePProductIs it appealing to people searching forit?PPriceIs it competitive against other sellers?PPlaceWhere do we advertise it: Google, Meta,eBay?PPromotionWith what message and what offer?MMarginWhat’s left on each sale? It’s the firstquestion. ## What you get The same tools across every service, from SEO to email marketing. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/consulenza.svg) ### Monthly call On Google Meet: the month’s numbers, what worked, next month’s priorities. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/piano.svg) ### Monthly plan The month’s activities, ranked by gain and effort, approved by you. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/chart-linear.svg) ### Monthly report By email: work done, numbers read from the tools, what changed. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/copywriting.svg) ### PDF deliverables Audits, analyses and proposals as PDFs on Tebs letterhead, ready to share internally. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/supporto.svg) ### WhatsApp and phone For questions during the month, without waiting for the call. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/contact-in-target.svg) ### One point of contact One person who knows your store and answers for all the work. ## Rules for every service ![](https://tebs.co/hubfs/Tebs%20Website/Icons/checkmark-green.svg) ### Margin first Targets, budgets and incentives are calculated on margin, not revenue. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/checkmark-green.svg) ### Numbers read, not estimated If a number can’t be read we say so; platform reports are compared with real orders. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/checkmark-green.svg) ### Rules written in advance When a target or rule changes is decided beforehand, not on the mood of the day. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/checkmark-green.svg) ### Every change proposed and approved Significant changes are proposed with a reason and go ahead after your OK. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/checkmark-green.svg) ### Test on a sample A new rule is tested on part of the catalog before rolling it out everywhere. ![](https://tebs.co/hubfs/Tebs%20Website/Icons/checkmark-green.svg) ### No ranking promises We don’t promise rankings or percentages: every month we show what was done and what changed. ## Terms Each activity has a monthly price, calculated on the Pricing page by choosing items and quantities. Alternatively there’s the tailor-made Enterprise package, with no limits on countries or volumes, a reduced fee plus a performance bonus on revenue above an annual threshold, usually the revenue of the 12 months before we start; below the threshold, only the fee applies. The calculator and the packages are on our [Pricing](https://tebs.co/pricing?hsLang=en) page. - A fixed monthly price for each activity - Enterprise package only: reduced fee and bonus on revenue above the threshold - 12-month term, renewing automatically - Ad budgets and platforms paid directly to the providers ## Frequently asked questions On timing, access and terms. How long is the engagement? 12 months, renewing automatically. The first month is for onboarding and the audit. What access do you need to start? Access to the tools we work on: usually GA4, Search Console, Merchant Center, Tag Manager, Google Ads, Meta, eBay Seller Hub and your email platform. We collect it in the first month. How often do we talk? A monthly call on Google Meet, a monthly report by email and, during the month, WhatsApp and phone for questions. Who approves what gets done each month? We propose priorities in the monthly plan, ranked by gain and effort; you approve them on the call and they start after your OK. Do you guarantee results? No: nobody can guarantee rankings or growth percentages. We commit to the method, and every month we show what was done and what changed in the numbers. Does the performance bonus apply to every activity? No, only to the Enterprise package. Individual activities have a fixed price, with no bonus. In the Enterprise package an annual revenue threshold is set, usually the previous 12 months’ revenue, and the bonus applies only to the part above it; below the threshold, only the fee applies. Details on our [Pricing](https://tebs.co/pricing?hsLang=en) page. ## Services ### [![](https://tebs.co/hubfs/Tebs%20Website/Icons/search.svg) SEO Categories, product pages and structured data, with priorities ranked by gain and effort. Learn more →](https://tebs.co/services/seo?hsLang=en) ### [![](https://tebs.co/hubfs/Tebs%20Website/Icons/campaign.svg) Advertising Google Ads, Meta and eBay with margin-based targets. Learn more →](https://tebs.co/services/advertising?hsLang=en) ### [![](https://tebs.co/hubfs/Tebs%20Website/Icons/envelope.svg) Email marketing Newsletters, coupon popups and abandoned cart on clean lists. Learn more →](https://tebs.co/services/email-marketing?hsLang=en) ## Let’s start with an audit A first call to understand your channels, margins and goals, and suggest where to start. [Contact us](https://tebs.co/contact?hsLang=en) [![Tebs logo footer](https://tebs.co/hubfs/Tebs%20Website/Logos/tebs%20white%202-1.svg)](https://tebs.co?hsLang=en) Target. Engage. Build. Succeed [Italiano](https://tebs.co/it/come-lavoriamo) [English](https://tebs.co/how-we-work) ## Company - [Services](https://tebs.co/services?hsLang=en) - [How we work](https://tebs.co/how-we-work) - [Pricing](https://tebs.co/pricing?hsLang=en) - [About us](https://tebs.co/about-us?hsLang=en) - [Contact us](https://tebs.co/contact?hsLang=en) ## Terms - [Terms & Conditions](https://tebs.co/legal/terms-conditions?hsLang=en) - [Privacy policy](https://tebs.co/legal/privacy?hsLang=en) - [Cookies info](https://tebs.co/legal/cookies?hsLang=en) - Cookies settings Copyright © 2024-2026 tebs. VAT # IT13311000965 Logos and trademarks belong to their respective owners and are used illustratively, with no affiliation or endorsement implied. ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "12 months, renewing automatically. 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